Doe Deere, the Russian-born, New York-raised CEO of the cosmetics company LimeCrime, launched her company in 2008. Since then, she’s enjoyed enormous success.
Deere got her start in 2004 when she began selling used and vintage clothes on eBay. “I modeled everything myself, and wanted my whole look to be on-brand, so bold makeup became my staple,” she said in describing her humble start. It was at this point that she found her passion and began thinking about creating a makeup line, since makeup in bold colors were difficult to find. Finding your passion is the first step in achieving a successful career, since working for something you believe in and care deeply about isn’t really working at all.
Through the experience of running her eBay business, Deere expanded her skill set. It’s always easiest to grow a skill set than to learn one from scratch, and so she rolled her experience from modeling clothes into her beauty brand. As CEO of LimeCrime, she has is no typical day – Deere does a little bit of everything to keep her company running.
Doe Deere has never shied away from a problem, preferring to tackle it head-on. When LimeCrime faced controversy over rumors that Deere simply repackaged wholesale products rather than manufacturing her own, she pursued litigation against those spreading false rumors in order to preserve the integrity of her brand. While those rumors could have crushed her business, Deere prevailed and LimeCrime still enjoys a dedicated cult following.
Throughout, Deere has always been open to learning from others. Taking inspiration from style icons such as Dita von Teese, she remixes her inspiration into a style that’s uniquely her own. Her biggest tip for entrepreneurs is to “Listen, listen, listen… I listen to my employees, to my customers, even to people who don’t like me – there’s always something to learn if you’re just willing to open up your ears and mind.” Learn more: http://doedeerefam.com/
The most important thing for any entrepreneur is, of course, a willingness to take risks. Doe Deere exemplifies risk-taking in every aspect of her presence and her company – from her unnaturally colored hair and bold, bright colors she stocks in her store to her passion for women-supported businesses.
While some people dislike Deere and LimeCrime, Deere doesn’t let herself get defined by the haters. Her passion and dedication towards LimeCrime are what sets her apart from the rest of the crowd. Learn more here: https://www.linkedin.com/in/doedeere