JD.Com is undoubtedly the largest retailer in China, and any partnership with them results in massive revenue creation thanks to their extensive market coverage. China has the largest population, and many movie entities seek to exploit this number advantage. The Chinese also have a booming movie industry and, therefore, to get their audience you have to come up with a movie that targets extraordinary stretches of imaginations.
JD.com was founded in 1998 by Liu Qiangdong, and it is also famously known as Jingdong a name coined from the two names; Liu’s second name and his ex-wife’s name.
A Quick Recap of Bumblebee
The New Transformers Movie has the character Bumblebee who is one of the main characters in the movie. Bumblebee finds refuge in a deserted garage at the beach of a Californian town. He has lost track of his family and friends and is, therefore, undergoing through a lot of stress. It is at this point that Charlie (Hailee Steinfeld), a young engineer, discovers Bumblebee who has scars from a previous war battle and is broken. Charlie tries to fix him and realizes that Bumblebee is not an ordinary transformer machine. Henceforth, they become the best of friends and accompany one another in every little adventure.
JD.Com has a brief history with Hasbro and the Transformers franchise. In 2017, they released a red mini short that was imprinted with Optimus Prime and Red Knight (other Transformers’ character). This particular brand became favorite to many customers especially kids who found the concept fascinating. The mini shorts are also available for men who love sci-fi movies. JD and Hasbro have come up with a short film about Red Knight, which is only available on JD.
The partnership of Hasbro and Paramount with JD.Com has led to the success of The Transformers movie in the Chinese Market. In the coming years with new releases from the franchise, there is no doubt that there will be exciting expeditions amongst the trio. Their partnership has achieved enormous success, and we can only expect more of that and nothing less.
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