The former global CEO of Crispin Porter + Bogusky Lori Senecal took her leave from the creative agency at the of 2017. Her departure from the company was not unexpected as she made the announcement earlier that year in March. Lori Senecal had been with CP+B since 2015 after leaving her position at Kirshenbaum Bond Senecal + Partners of executive chairman and global CEO. Lori Senecal’s departure is one of the latest in a string of high profile departures from the company.
For 9 years, Lori Senecal served in the role of Global CEO Kirshenbaum Bond Senecal + Partners followed by Crispin Porter + Bogusky. During her time with these companies, she oversaw impressive growth globally and managed some impressive advertising accounts. Her expertise in the advertising business makes her highly sought after by agencies who are going through a critical transition. She is known for her ability to expand business who want to create a global presence and crate brand-changing campaigns that bring about customer loyalty and interest.
Lori Senecal is passionate about encouraging women to succeed in the advertising industry and was recognized for the promotion of 4 women at CP+B. She has spoken at the 3% Conference that celebrates the women in the role of Creative Director. She and a group of other women marketing executives recently met in L.A. to figure out how they could help each other in their careers. There is no denying that she is effective and straightforward. Despite the fact that Lori Senecal is soft-spoken and of a short stature, she is a powerful businesswoman who is able to keep her calm in chaotic environments. Check out Inspirery to know more.
Senecal was raised in a competitive environment as the youngest of 4 daughters. She was a shy child with an interest in competitive gymnastics that eventually led her to become a coach. After graduating college, she did not have any experience with planning or media buying but she jumped out of her comfort zone to go after her goals. It will be interesting to see where her career leads her next. Visit interview.net for more.